Get Involved

The Made in NYC Learning Lab provides marketing and business development experts the opportunity to teach workshops or provide creative services to Made in NYC companies.

This opportunity is open to full-time and part-time professors, adjunct and visiting faculty, and full-time and part-time staff at Pratt Institute. It is also open to experts outside the Pratt community. We welcome applications from those who have participated in the past for existing or new program ideas.

Since 2016, Made in NYC has enlisted the Pratt community to bring creative expertise to Made in NYC manufacturers and makers. To date, this effort has served more than 2,500 businesses in diverse programs. The most successful programs have delivered concrete value to businesses, such as photography or videography assets that can be integrated into marketing and business development, and have clear connections to business growth goals. Additionally, businesses have expressed interest in event and market vending best practices and learning how to pitch to retail, wholesale, and corporate clients. 

Examples of high-impact programming include:

• Product photography integrated into digital marketing 

• Helping businesses develop their brand storytelling while also creating content for the Made in NYC website and social media channels

• Support or resources for merchandising products for retail sale 

Note: These are intended to be illustrative. We welcome any and all ideas from the Pratt community for programs that will serve NYC manufacturers and makers.

The Made in NYC Learning Lab is a publicly-funded program and has set ambitious goals to reach New York City manufacturers and makers. The Made in NYC team will work with selected applicants to refine program concepts, support recruitment of businesses, and identify program partnerships that will ensure programs meet goals and deliver value for businesses and the Pratt community alike.

1. April 9: Call for Ideas released

2. May 31: Due date for submissions 

3. July 17: Notification of selection (anticipated)

4. August 3: Contract execution (anticipated)

5. Fall 2026 / Spring 2027: Program implementation as designed

Applicants must submit ideas using this form no later than May 31, 2026. The application includes questions regarding your proposed program description, format, and deliverables.

Stipends are available for marketing and business development experts to lead Learning Lab programming. Learn more about stipends here. 

Please direct questions to Senior Program Manager, Taylor Novick-Finder at taylor@madeinnyc.org.

2026-2027 Application Form