Ali Chen

Visiting Instructor, Communications Design Ali
Ali Chen (she/her) is an architect and brand designer specializing in visual systems and stories. Her work aims to convey evocative brand narratives across various scales. She has worked as an architect in Bjarke Ingels Group and as a senior story designer in Nike Global Retail and currently teaches in the Packaging, Identities, Systems Design program of Pratt’s Communications Design department. Ali is a co-founder of the Ridgewood Reservoir Design Collective, an organization currently working to provide built access, wayfinding, and historic and ecological storytelling to the Ridgewood Reservoir.

Project

Brand Storytelling & Finding Your Audience (2024)