Joanna is the Manager of Programs and Partnerships for the Made in NYC (MINYC) initiative at Pratt Center where she focuses on fostering partnerships and building programs that enhance the marketing and branding capacity of New York City’s manufacturers and makers.
Prior to joining the Pratt Center, Joanna worked as Field Marketing Specialist at Zipcar building strategic local marketing partnerships and increasing new Zipcar members in Queens, Brooklyn and New Jersey. She started her career in local economic development at the Myrtle Avenue Brooklyn Partnership working to support predominantly Black and women-owned neighborhood businesses on Myrtle Avenue. While at Myrtle Avenue, she worked closely on community development and arts projects that supported BIPOC artist entrepreneurs and local NYCHA residents. Through Myrtle Avenue she was connected with AFROPUNK where she ran the artist and food markets for the annual festival, spotlighting Black arts and food makers. Joanna has a Master’s degree in Urban Planning from NYU’s Robert F. Wagner Graduate School for Public Service and a B.A. in Sustainable Urban Development & Studio Arts from the University of Rochester.
Joanna was born and raised in Jackson Heights, Queens but has lived in Brooklyn for over 10 years. She bounces between Bed-Stuy and Jackson Heights, her favorite activities being sitting on her stoop, chatting with her neighbors and supporting small local businesses in both boroughs.