News last updated March 29, 2011
Alice Alan
From an Elmhurst workshop, comfort shoes that don't hurt the eyes

"You have your brains in your head. You have your feet in your shoes." - Dr. Seuss
Working in design and sales for American Express had its benefits for Alice Chen, but comfy feet was not one of them. High heels were a standard part of Chen’s business attire, and eventually took their toll: Chen started experiencing problems with her feet. Her podiatrist recommended that she begin wearing orthotics, and referred her to stores carrying shoes that were good for your feet, but were, for lack of a better word, ugly. It suddenly came to Chen: What if she took the insole out from the horrendous-looking orthotic shoes and built a more beautiful design around it? She realized there was a market for stylish shoes that were not only fabulously chic, but also offered the benefits of a comfortable insole and provided good support for the feet, joints, knees, and back.
Chen decided that since no one else was making such shoes, that she would do it herself. She founded Alice Alan Shoes, which does all of its manufacturing in New York City and currently offers four basic styles and a total of 13 variations. All have luxurious fabrication and attention to detail, and offer a sleek silhouette.