About Made in NYC
Made in NYC (MINYC) is Pratt Center for Community Development’s local manufacturing initiative to enhance the capacity of the manufacturing sector to create jobs, foster entrepreneurial innovation, and catalyze local markets. Leveraging the resources and expertise of Pratt Institute, MINYC provides local branding, marketing, and other business development assistance to over 1,200 local manufacturers, and is a platform for these businesses to connect with each other. Visit the Made In NYC website for more information and background on member companies: madeinnyc.org
Pratt Institute faculty and administrators interested in working with MINYC businesses are invited to submit their qualifications and ideas as we assemble teams to help strengthen the marketing and business development capacity of New York City manufacturers during the 2018-19 school year.
With the leadership of faculty experts, we are seeking to develop service programs and technical assistance for small businesses in the following areas:
- Improving graphic identity and branding
- Improving social media presence
- Strategic marketing analysis and planning
- Video/photography production and skill-building
- Strategic technology and design management
- Web design
- Improving business operation and production process
- Improving business development and growth process
- Other assistance that leverages Pratt Institute’s resources in graphic design, packaging design, social media, market assessment, and the development of promotional materials that help companies improve their marketing
This opportunity is open to full- and part-time professors, adjunct and visiting faculty, and full- and part-time administrators at Pratt, as well as current Pratt students. Fellowship projects can take the form of for-credit coursework that engages MINYC companies as clients for student work; or workshops or other offerings that faculty provide to MINYC companies unaffiliated with coursework. More specifically, grants of up to $12,000 are available for individuals, teams, and departments to engage in any/all of the following:
- Direct services to one or more companies with the assistance of one or more current students;
- Workshops and other forms of continuing education for groups of companies to provide skill-building in social media, website management, brand promotion, etc.;
- 2018-19 design studios that bring in MINYC companies as clients, working with students;
- Course development along the lines of Communications Design’s Design Corps course;
- Course development for other types of courses with MINYC companies in mind.
Grant Amounts & Criteria
Grants of up to $12,000 will be announced at the end of the Spring 2018 semester. Priority will be given to projects whose aims align most squarely with the needs of Made in NYC companies as described in II. above.
- Interested faculty must submit the Google form found here by March 1, 2018. MINYC staff at Pratt Center will review qualifications and responses, and will contact submitters whose interests and capacity align best with our companies’ needs.
- During March and April, select applicants will work with MINYC staff to develop a scope of services and budget for their project.
- Final scopes/budgets must be submitted by applicants no later than April 30, 2018; MINYC will announce the Fellowships no later than May 15, 2018.
- MINYC will assemble a client or clients for Fellows’ projects during the summer.
- Fellowship projects will be officially launched at the start of the Fall 2018 semester and will conclude by the end of the Spring 2019 semester.
Please note the following:
- Grants will be disbursed through Pratt Institute’s regular payroll, i.e., paid to Fellows in the form of faculty or administrator stipends.
- Fellows are responsible for paying all out-of-pocket expenses for their own projects (with some exceptions – to be determined with MINYC staff).
- Students working on MINYC Fellowship projects will be paid in the form of tuition remission; students receiving academic credit for their work on a project will not receive tuition remission awards.
- Fellows are required to check in regularly with MINYC staff from September to June to report on progress.
- Pratt Center and MINYC staff will review draft products and must approve final products.
- Please be aware that in client-based projects funded by the MINYC Fellowship, the final product of faculty and work will become the property of the client. Students and faculty will be appropriately credited, and may use the product for academic purposes. Use of the product for any commercial purpose is possible only with the written consent of the client.
- Photography “pop-up” studio, where students provide services under direction of faculty
- 1 day opportunity that accommodates 15-20 manufacturers per day
- Made in NYC Companies as clients in Design Management’s Strategic Marketing course
- Multi-day opportunity structured as a “workshop series” that accommodates 4-8 manufacturers per series
- Faculty-led workshops for manufacturers
- Either 1 day or multi-day opportunity structured as a 1 day workshop or a “workshop series” that accommodates 10-20 manufacturers per day or per series
Questions? Please contact Joanna Reynolds, MINYC Community Manager at Pratt Center:firstname.lastname@example.org